Paid Advertising
Google Ads and Facebook & Instagram Ads that put your business in front of the right people, with landing pages and tracking so you know exactly what every pound brings back.
Google Ads
Show up at the top of Google the moment someone searches for what you do. These people already need you, so every click counts.
Facebook & Instagram Ads
Put your best work in front of local people while they scroll, so you are the name they remember when they need you.
Paying for a click and then making people hunt for what they wanted. Many give up and leave.
Without tracking, you cannot tell which ads bring in work and which just spend money.
Ads left running without changes drift, get more expensive and stop performing.
The right services, areas, times and audiences, so budget goes where the customers are.
Appear at the top of Google when people search for exactly what you offer.
Reach local people while they scroll, before they even start searching.
Headlines, copy and images created and tested for you.
Focused pages for your ads, built to turn clicks into enquiries.
Stay in front of people who visited your site but did not get in touch.
Calls and form enquiries tracked back to the ad that produced them.
Spend, enquiries and cost per enquiry, explained in plain English.
We choose the services, areas and customers worth paying to reach, and agree a budget with you.
We build the campaigns, write the ads and set up landing pages and tracking.
Every call and enquiry is matched to the ad that produced it.
We refine ads, targeting and budgets every month to lower your cost per enquiry.
Our Own Test · Google & Meta Ads
Challenge
Before we sold our ads method to anyone, we wanted proof it works in a big-ticket trade. So we set up our own roofing lead-generation business, Saffron Roofing, and tested it there first. Roofing is a trust-led decision, and most homeowners start online when they need a roofer.
What we did
We tested our method on our own roofing business first: £3,750 of Google and Meta ads over 90 days, sending local homeowners to a website built to turn visits into quote requests.
The result
74 qualified calls and 14 roofing jobs in 90 days. These are our own business’s results, not a client’s, and results for your business will vary.
Management fees for running your ads. Your ad spend is separate and paid directly to Google or Meta.
For businesses starting with ads
For businesses ready to grow
For businesses scaling up
We suggest at least £300 a month in ad spend per channel. We will recommend a budget that fits your goals.
Add-ons
Want your website, Google and ads handled together? See our marketing packages →
All prices exclude VAT.
It depends on your services, your area and how competitive it is. For most local businesses we suggest starting from at least £300 a month in ad spend per channel, then adjusting once we see what works.
Ads can start bringing in enquiries soon after they go live, but the first few weeks are about learning what works. Results improve as we refine the campaigns each month.
No. We do not control your market, your prices or your competitors. We promise the work, honest reporting and constant improvement.
You do. Your ad accounts are set up in your name, you pay the platforms directly and you can see everything at any time.
Google is best for reaching people already searching for what you do. Facebook and Instagram are great for reaching local people before they search. Many businesses do best with both, and we will advise honestly.
We strongly recommend one. A page built for your ad almost always turns more clicks into enquiries than sending people to your homepage.
Ready when you are
Tell us about your business and goals, and we will recommend the right channels and budget.
Same working day reply · No obligation
